Buying things online offers great convenience for consumers, especially if they don’t have time to go to the mall. Going online doesn’t require them to wait in line to pay for what they’re buying and they get their goods shipped to wherever they want. The ease of transaction is why e-commerce retail sales continue to increase.
Despite the popularity of online shopping, especially for younger buyers, brick and mortar stores should not lose hope. A report shows that shoppers still want to experience shopping in a physical store: 47 percent of millennials shop both online and in-store at least once a week.
Attracting these potential customers to your physical location could be a challenge. But with a compelling visual merchandising, you could achieve your goal. An attractive and accessible display can boost your sales because it entices consumers to buy your products.
The Basic Elements of Visual Merchandising
Visual merchandising consists of a variety of elements. Understanding these elements may help you come up with an effective visual merchandising for your retail store. Remember that what your customers see influence them the most.
Color is one of the important elements of visual merchandising. This is crucial because what you choose can either boost your shop’s appearance or make it less appealing. Signmakers.com suggests that the color should work well with your store, especially for your signage.
The ideal colors for attracting customers are the bold ones, such as red, orange, and so on. Meanwhile, consider using subdued colors, like blue or green, for the interior. This could create a sense of calmness and trust.
Another element of visual merchandising is the layout and arrangement of your products. It’s important that related items are in the same aisle so it’s easier for customers to find what they’re looking for and allowing them to add it to their cart. A disorganized display may lead your customers out of your store without purchasing anything.
Signs are also important in stores because they guide customers in their shopping. Signs point shoppers to the right aisle or area where they can find the item they want. Although you can make your signs creative, keep in mind that they need to be clear and easy to understand.
Other elements of visual merchandising include interior lighting, window display, themed displays, and point of sales.
Creating an Attractive Visual Merchandising
Knowing where to put a beautiful display is another useful technique. Typically, these are the areas where customers focus their attention, especially while they’re still at the entrance.
You may also consider telling a story that your customers will find relatable. For example, you can make signs telling them why they need your products and how can they benefit from it. Keep in mind, however, to keep messages short and simple. You can also use images to convey your story.
It’s also important to use every corner of your store wisely. The spaces between the merchandise and the ceiling are often underutilized in most retail stores. There are several ways to use vertical spaces to your advantage, such as using signs that provide information about your products or lifestyle graphics that represent your merchandise.
Thorough planning is essential for this process. You need to identify what you want to achieve for your store as well as the budget you’re willing to spend on this project. You may also hire visual merchandising professionals to help you come up with an effective display.
Online shopping may be gaining popularity. But its shining star doesn’t overshadow the value of a brick and mortar store. A physical location still appeals to some consumers because it allows them to experience your products. Take advantage of this need by attracting shoppers with visual merchandising.