Eighty percent of contractors describe the landscaping market as “very healthy,” this according to The Landscape Management Industry Pulse Report 2014 conducted by the National Association of Landscape Professionals. A survey by the Harris Poll, meanwhile, reveals that 67% of Americans find professional landscapers essential in keeping lawns lush and green much easier.
Opening a Lawn Care Business
With the demand for lawn care services, it makes sense then to start a commercial landscaping business. It makes even better sense to opt for a franchise instead of building a company from the ground up.
Here’s a question you should ask yourself before venturing: do you possess a passion for something so great that you can demonstrate and prove its marketability?
This is a question that many business owners or franchisees fail to consider. Entrepreneurship is no easy feat, which is why more small businesses fail than succeed. But don’t be disheartened, for as long as you’re passionate about something, in this case, helping establishments flourish through better-looking lawns, then there’s a chance that your business will prevail.
Turn your passion into profit and start a commercial landscaping business or franchise. The first thing you need to do is know which type of landscaping your business will be focusing on.
Here are a few examples of what you may be interested in:
- Landscape maintenance
- Pest control
- Hydroseeding and sod installation
- Weeding and fertilizing
If you plan on franchising, the first thing you need to consider is a sensible location for your business. A major difference between this and opening a new business is that there’s strength in numbers when it comes to franchises. A franchise comes with a built-in network of colleagues that can support you and a business model that already works.
Remember that your expertise isn’t just what you need to run the business. Apart from doing what you love, you need to communicate with your target demographic.
Constant communication is essential to keeping your business relevant; word of mouth still counts as traditional marketing, and whether you’re a new business or a franchise, you need people to know your service exists.
Advantages of a Landscaping Business
So you’ve decided to set up shop. By now, you should remember that this isn’t just your hobby anymore. Your main goal should be to help others and make their lives easier, especially business owners as they have other responsibilities, which is why they’re going to hire your services.
What can a commercial landscaping business possibly do for you?
- It’s customizable so you can tailor the business to fit your expertise
- It’s a turnkey business
- It’s scalable
A franchise may have been built by someone else, but it still leaves you in charge. You’ll have some autonomy to make decisions on certain areas of your business and, in the process, have access to information or training you need to grow your company.
The beauty of a franchise on commercial landscaping is that it gives you a chance to contribute to the growth of other businesses. With improved lush, green outdoor spaces, establishments can entice more customers. So explore commercial landscaping opportunities in your area. And start your journey into a “very healthy” industry.