Label Printing 101: Laser or Thermal Transfer?

Colored Label RollsBesides the packaging you use for your product, the label is among the first things that consumers see. The question is which printing method between thermal transfer and laser you should choose when creating labels.

Both printing methods will get you quality labels, but your choice will depend on your application, the format of the label, and your set budget. It is, therefore, best that you seek guidance from a label maker in NZ on the most suitable printing method for your product labels.

Thermal Transfer Printing

This method uses thermal transfer technology in printers that are compact in size and can print labels on different materials. The printers range from desktop models for small-scale printing to industrial units that can handle thousands of labels at one go. The various options for label adhesives include opaque, removable, water soluble and solvent acrylics. The resultant labels are durable and resistant to high temperatures, harsh chemicals and any form of degradation.

Laser Printing

Laser printed labels are quite common due to the availability of laser printing technology. Also, the printer is easy to use, as you only need to connect it to a PC. Laser printers produce high-quality labels with the option of full colouring.

You also can print your labels in different sizes and multiple batches awaiting distribution later. Unlike the thermal transfer printers that are expensive to acquire, laser printers are relatively cheaper, thus lowering the cost of producing laser print labels.

High-quality and distinctly visible labels play a significant role in ensuring the visibility of your products. Your choice of label format, budget and area of application, however, will dictate the best printing method to use. Always engage an experienced label maker in finding you the most appropriate and high-quality product label for your business.

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